With people spending more time at home, luxury brands are launching new homeware
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With people spending more than time at domicile, luxury brands are launching new homeware
Cottoning on to the nesting trend amid consumers, Cartier is the latest marque to debut a collection of objects for the home, ranging from trinket trays to baby rattles.
Cartier's New Objects and Accessories drove comprises everything from porcelain trinket trays and blossom vases to leather-spring notebooks and lacquered woods jewellery boxes. (Photograph: Alvin Teo)
03 Nov 2022 06:30AM (Updated: 04 Jul 2022 11:52PM)
Let's face up it. Cartier probably isn't the first proper noun that comes to mind when you think of luxury homeware. It might be the offset marque on recollect if information technology'due south a watch or jewel that y'all're after. But homeware? Not quite.
The New Objects and Accessories collection seeks to change all that. Officially launched on Nov one, the collection comprises everything from porcelain trinket trays and flower vases to leather-bound notebooks, lacquered woods jewellery boxes and even a sterling silvery baby rattle – you know, for those picayune tykes built-in with a silverish spoon in their mouths.
Oh, and did nosotros mention that there are actually silver spoons in the collection meant for junior? In a pair, they form an adorable shape like a bunny head, with the handles as bunny ears.
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The foray into homeware isn't an entirely new enterprise for the French business firm that began life equally a jeweller in 1847. Past 1880, information technology had started producing everyday objects such every bit perfume bottles, powder compacts, inkwells and stationery items.
The idea was for consumers to enjoy a chip of everyday luxury: While you might only trot out the diamond parure on special occasions, the powder compact was something yous could tote in your pocketbook everywhere y'all went.
By the 1930s, product of everyday objects extended into lighters and belts, thanks to the creation of a argent department. Louis Cartier (1875–1942), the founder'due south grandson and designer of the Santos and Tank watches, once said in a press interview: "In fact, nosotros do not only produce luxury jewellery. I would say, monsieur, that jewellery like ours is as capable of adorning a adult female'southward shoulders with a dazzling necklace as it is of filling her handbag with a pulverisation compact, a mirror, a small comb and even business concern cards, all stamped with the same seal of originality and art."
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To be fair, objects and accessories have always been a role of Cartier's retail offer; it's just that now, the marque is choosing to emphasise these creations as a cohesive option.
A shrewd movement, if you ask us. With consumers spending more time at home than ever before, the thought of well-designed objects for the home – and, past extension, the concept of everyday luxury – seems perfectly suited to the pandemic era.
Enter the 4 collections: Cartier Infant, Diabolo de Cartier, Entrelaces de Cartier and Panthere de Cartier. For diehard fans of Cartier, the marque's icons, such as the panther and Double C motifs, are all well-represented across the collections.
For the uninitiated, the panther motif – or at least, the panther spots – fabricated its outset advent on a watch in 1914. The feline was subsequently fleshed out on a necessaire (a minor ornamental case for pencils, scissors, tweezers etc) in 1917, flanked by cypress trees.
That design is replicated on the Panthere de Cartier serial, appearing on trinket trays, jewellery boxes, pencil holders, bloom vases, cards, notebooks and even a solitaire lath.
The Double C, meanwhile, appears in abstracted course as a ribbon motif on the Entrelaces de Cartier range. The interwoven initials belonged to Louis Cartier: It was his monogram, which he used as a seal.
The Diabolo de Cartier pieces aren't designed around any one single motif; in fact, they sport a jumble of icons such every bit the Cartier bellboy, the panther, the Cartier reddish box and so on. Rather apt, considering how "diabolo" ways "juggling" in French.
As for Cartier Baby, the pieces feature a menagerie of animals, including a butterfly, rabbit, panda and fox. This has its roots in the small, hard-stone, decorative sculptures designed by Louis Cartier in the early 20th century, which were a veritable zoological gallery of creatures.
Truth be told, we're quite surprised that Cartier didn't come up with more statement-making items, such every bit dinnerware, cutlery and stemware. Over again, information technology would be a strategic move given the growing trend towards home entertaining. Perhaps that'southward adjacent on the cards?
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Source: https://cnalifestyle.channelnewsasia.com/obsessions/luxury-homeware-cartier-objects-accessories-247116
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